WHY YOUR MARKETING ISN’T WORKING- Part 2

by Yvonne Bynoe on February 24, 2015

Businesswoman looking out of window with hand under chin

Yesterday I focused on the importance of you having the right mindset to create effective marketing—-one that will allow you to step outside of your comfort zone to do what’s necessary to attract and enroll new clients.  The second part is the marketing.

Marketing and being visible aren’t the same thing. 

Marketing is a process whereby you educate your potential clients about their problem and then provide a program to help them to solve it.  Being visible is just being seen without a clearly expressed message or solution for a specific group.

This is the reason why women become overwhelmed. They are constantly creating videos, updating Facebook and/or sending out emails and still don’t have clients.  All of these actions are marketing tools that yield little without comprehensive marketing plan that not only coordinates everything but most importantly focuses on the problems, needs and desires of your ideal client.


If you’re doing a LOT of marketing yet you don’t have the number of clients or the level of income that you desire then it’s time to refine your marketing.


1. Have you narrowed down your ideal client to a specific group?

2. Are you clear about the goal they desire and WHY?

3.  Have you explained WHY you’re someone that your ideal clients should listen to?

4.  Is your marketing content cheap-looking?  i.e. DIY website, amateur photos, poorly lit videos or videos shot in your bedroom?, etc. (These things make you appear less credible to people ready to hire a coach)

5. Do you have provide 1 clear CALL TO ACTION in your marketing content?


Perhaps consistency is your problem…..


Do you communicate with your email list at least 2x a month…or do you pop up 1x a month or less?

As a coach I know that developing a “success” mindset is critical to growing a lucrative business but you also need solid, proven marketing to attract high quality clients and generate significantly more income.


This week, look at where the gaps are so that you can take steps to get the support that you need to create YOUR own plan for success!

If you realize that it’s time to bring in an expert to achieve the results that you desire, I invite you to schedule a complimentary 30 minute Marketing Makeover Discovery Session  with me to clarify  your goals and learn what exactly you need to do to attract more of the high quality clients that you deserve

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Why Your Marketing Isn’t Working Part 1

by Yvonne Bynoe on February 24, 2015

Businesswoman looking out of window with hand under chin

When most of my clients come to me they don’t believe that their mindset is an issue. They believe that all that they need to do is to learn marketing and then the clients and cash will roll in.  Ironically you FIRST must have the right mindset for your marketing to work—and attract more clients. Very often it’s their beliefs about money or their level of expertise, or what success should look like that is a HUGE factor in the mediocre results that they’ve been experiencing

Let me explain…


Your mindset is an important factor to your success or struggle. Your beliefs dictate that actions that you’ll take or believe you’re capable of taking.

If you have fears and self-doubts you simply won’t do the marketing necessary to grow your business.  For instance: You’ll shy away from “selling” and won’t learn how to do effective enrollment conversations.  Instead of learning how  to express the value of your program to ideal prospects you’ll continue to undercharge because you’re scared of being rejected or looking greedy. Because your see yourself as an introvert or “behind the scenes” person you don’t develop the solid marketing (offline or off) that YOU need to consistently connect with ideal prospects.

One of the reasons why people fail to see meaningful results after spending money on digital programs or even group coaching is that information isn’t enough–most women need individualized guidance and support to make quantum leaps in their businesses.  Along with expertise, a good coach helps her clients to shift their mindsets from fear and self-doubt to confident and capable so that they can reach their desired goals


This week, ask yourself:

How is my mindset contributing to my current mediocre results?

What marketing activities am I afraid to do or put off doing (be specific) that are stopping me from growing my coaching business my business? 

If you have fears that are resulting in less clients and less income than you’d like what type of support are you getting to gain the confidence and clear action plan that you need to achieve your dreams?


If you have tried to fix your marketing on your own but haven’t achieved the results that you desire, I invite you to schedule a complimentary 30 minute Marketing Makeover Discovery Session  with me to clarify  your goals and learn what exactly you need to do to attract more of the high quality clients that you deserve

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